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sales & marketing
The sales and marketing department is responsible for the promotion of an organisation and its services to new and repeat guests and customers. People working in this area generally have targets to meet with the goal of maximising the use of the facilities and services offered by the business. The department may also encompass public relations responsibilities which ensure the image of the business is always maintained at the highest possible level.
Responsibilities of sales and marketing departments may include:
• Developing alliances with key industry partners
• Developing and building relationships with new and
existing customer groups
• Identifying and developing new business opportunities
• Initiating sales and marketing initiatives for positive
growth
• Identifying and targeting new business
• Meeting business targets
• Account management
• Attending trade shows
Jobs that may be available in a sales and marketing department include:
• Director of Sales
• Business Development Manager
• Sales Coordinator
• Marketing and Public Relations Coordinator
• Sales Executive
• Director of Sales and Marketing
• Marketing Coordinator
• Sales Manager.
To enjoy and be successful working in sales and marketing you should:
• Have excellent organisational and administration skills
• Have good interpersonal and communication skills
• Have good negotiation skills
• Be well-presented
• Enjoy meeting and working with people
• Have the ability to pay attention to detail
• Be able to work well in a team
• Be self-motivated
Businesses may look for people who hold formal qualifications in sales or marketing, however more often they seek people with experience in both the sales and operational roles within the hospitality industry.